Long gone are the days when company websites were a mysterious, murky world that only a select few delved into. Nowadays, building a website for your company has never been so accessible, affordable – and necessary.
However, while almost all companies now appreciate the importance of a strong web presence, there’s still a marked difference between the businesses that have gone through the motions to put up a basic website and those that have truly engaged and invested in the process of building a truly memorable online experience for their customers.
A good looking website can do wonders for selling your brand. Your website and its design is arguably the most important piece of real estate, online or otherwise, that your business can use to make itself memorable, and can be the difference between a visitor becoming a repeat customer or them forgetting about you as soon as they leave the site.
And the importance of a good looking website isn’t simply skin deep. 38% of people will stop engaging with a particularly website if they find the content or layout to be unattractive or difficult to read. Even when a user has a limited amount of time to find the information they need, the two thirds majority would prefer to read content on a site that is “beautifully designed” rather than “something simple and plain”.
This is even more true with browsing habits continuing to move away from traditional desktop computers and on to mobile devices and tablets. It’s no longer enough to have a fantastic, intuitive design for your website; now it must also be able to deliver an engaging yet consistent experience no matter how it’s accessed.
A solid foundation of design is also vital to making the most of the online marketing opportunities presented by the likes of SEO or PPC.