The Kubix Conversation: An Interview with Warren Knight
One look at Warren Knight‘s social media profiles, and it’s clear that the guy means business. With decades of marketing, business training and even hip-hop dancing tucked under his impressive belt, Warren has become one of the UK’s leading social media entrepreneurs. From business growth to webinar hosting, Warren has given hundreds of talks to date on how to do well in business, so we thought we’d get him in for a chat on all things social.
First things first, Warren – business!
Hi Warren! As one of the UK’s leading marketers, you’re known across the world for your skills. What has been the proudest moment of your career so far?
I have had a lot of proud moments in the last 9 years as a social media expert, but I would have to say that getting recognition from industry leaders has to be the proudest moment for me. I was highly commended at last years UK Blog Awards, I was a finalist for Marketing Book of the Year, I have been given the title as a top 3 Digital Influencer, Top UK SME Coach, UK’s Best Business Blog of 2017 just to name a few. All of the above make my job more rewarding, knowing that the hard work I give on a daily basis, is being recognised.
Over the years, you’ve helped thousands of startups and SMEs build their digital footprint. What would you say are the key ingredients to online success for new businesses?
Online success starts with the business owner understanding their strengths and weaknesses, and building a framework for success that works to those strengths. Social media will not fix a broken business, no matter how hard you try. Do your research, understand your target customer and the social networks that will give you the best return on engagement through consistency.
Aside from your own businesses, which company do you admire the most and why?
I have a great respect for all small businesses that are on a level playing field with the big brands, because of the way they engage with their target audience. I look up to the likes of Jeff Bullas, Marie Smith and other thought leaders in my industry because of the great content they write, and how their followers have become their brand advocates.
Now for some social media questions…
With regards to social media, what do you think encourages the most conversions from social media campaigns?
Engagement. For a social media campaign to be successful, you must have a great amount of engagement. I have such an amazing community who engages with me on a daily basis. Engagement plus great unique content and personalisation is what really achieves success.
Which social analytics tools do you find the most effective?
I am a firm believer in Hootsuite, and feel that it is more than just a publishing tool; their analytics provide a great insight into the engagement around my social media. Every social network now has their own “analytics dashboard” which are easy to navigate, and do give businesses the data they need to improve their social media marketing.
Are there any trends that you can see emerging over the next year or so for social media marketing?
Video marketing is going to be a huge trend throughout the rest of 2017, as well as live-streaming. We have seen Facebook launch their “live-streaming” feature, Instagram launching “Instagram stories” and the rise of Snapchat. Real-time engagement is going to be key throughout 2017, and this will be done through video, and live streaming.
And finally – the fun stuff:
Can you name one book that changed your life? Or alternatively, are there any books that you think every businessman or woman should read?
I can. The one book that has changed my life is actually my own book; Think #Digital First. Going through the process of writing a book was an amazing, insightful journey and I now understand and respect authors even more after going through the process myself. Plus I like to think it’s a great book for businesses to read, learn and implement!
Name three tracks that feature on your office playlist. (We’re wondering if you’re still into hip-hop!?)
I’m still very much into hip hop but I can’t name specific tracks! There is a group called Made In Heights that have great music, so I would have to say that they feature highly on my office playlist of choice.
Any final words of inspiration for anyone interested in marketing?
The best piece of advice I can give to someone new to marketing is to take it one step at a time. Don’t dive into all of the top social networks and then feel overwhelmed that you can’t keep up. Choose one social network that you know your target audience are active on, and start there. Good luck!
Check out Warren’s website right here.
Do you want to join the Kubix Conversation? If you’re a marketing, web design or social media expert who would also like to have an interview with one of our lovely team, then drop Bethany a line at [email protected]!