SEO Guide: Content as a ranking factor

Content is the most important of all on-page SEO ranking factors. How you speak to the user determines how search engines will view you. What is great content? From a search engine’s perspective, it fundamentally has to provide the information a user is searching for...

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Is SEO Still Relevant?

Well, 2017 has well and truly kicked off and we’re already three months in. Business owners and digital marketers might be wondering if search engine optimisation, or SEO, is officially a thing of the past. The short answer: “No.” And the slightly longer answer: “Erm… Heck no!” The real...

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What is search volume?

Search volume is, simply put, the number of times an exact search string is entered into a search engine. It’s therefore one of the most important metrics available to you when you’re designing a keyword strategy. Typically, it’s calculated on a monthly basis, and will generally...

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