Nothing looks sadder than a Twitter account that’s been abandoned to the online graveyard. We’ve all seen them – the accounts that were clearly set up on a whim back in 2013; the ones with a grand total of 8 followers and a lonely group of tweets loitering around on their page from years ago. Countless businesses set up their Twitter profiles with the intention of becoming the next social media sensation, but before long reality kicks in and they each begin to realise that running a successful platform requires more than the occasional hashtag.twitter
So where do you actually begin on your road to social success? And how do you avoid social suicide? When it comes to Twitter, there’s a fine line to tread between posting engaging content and just being downright annoying when you’re on your tenth tweet of the day. In order to achieve the maximum potential for your business and carve a profile that not only promotes your brand but also encourages leads and sales, we thought we’d compile a list of tips to help you out. Intrigued yet? Read on and see what you think.
First things first – make sure that your profile looks inviting. Good quality images, a proper logo and an error-free bio all give a much better first impression to people visiting your profile than one riddled with spelling mistakes and bad graphics. Also be careful when picking your Twitter handle – particularly if you’re running a business account. Whilst you might think that your profile name is more important, it’s still not a good idea to go naming your account @slouchy, @joshuaaa, @kayleigh_xox or any other childhood nickname, with the intention of changing it later. People will never be able to find you, and it’s hard to take any URL seriously when it reads something like twitter.com/superdan_rulez.
When it comes to Twitter, or any social media platform for that matter, it’s important to be responsive. They call it ‘social’ after all, so that’s exactly what you’ve got to be. Don’t sit back and expect people to come to you – reach out to experts in your industry, comment on tweets that catch your eye, and show appreciation for content that you think is worth sharing. Being responsive is particularly important to build brand loyalty, as over 40% of social media users expect a response from a brand within an hour. Keeping on top of every ‘mention’, ‘like’ and comment that comes your way will ensure that when it comes to you dishing out your own content in return, people will be able to do the same for you.
Have fun! Don’t be afraid of injecting a bit of personality into your social accounts. People are always going to respond better to human emotion and profiles that seem genuine in comparison to business accounts that seem stilted and corporate. And don’t think that just because your industry might be considered ‘boring’ to some that you can’t have an epic Twitter account. Examples of companies on Twitter who are doing well despite being in a seemingly dull niche include General Electric and JetBlue Airways – both of whom are great at tweeting out consistently great content. Even Charmin toilet paper have managed to accumulate 77,000 followers with their witty and pun-filled profile. And let’s be honest – if Charmin can do it, so can you!
Building trust takes time. Yes, we’ve all read the adverts that scream: “I Grew My Twitter Following By 1,000,000 Overnight! Let Me Show You How.” Don’t believe a word of it. Unless you’re going to invest quite a bit of money on paying for each of those followers or alternatively following every account that crosses your newsfeed in the hope that they’ll follow you back, building up a relevant and organic following is a slow but rewarding process. Take your time to engage with the appropriate accounts, track the trends, act genuine, and slowly but surely you can reap the rewards.
Be consistent. Tweeting daily or ideally multiple times a day is a lot better than panicking once a fortnight and showering your followers with a bunch of tweets all day to make up for lost time.
Be relevant. Whilst business accounts tend to be less guilty of the ‘oversharing’ that many personal accounts favour (no Janet, we don’t want to know what you had for breakfast), it’s still a good idea to make sure that most of your tweets are actually going to interest those in your industry. Otherwise you’ll just be tweeting for the hell of it, which can waste valuable business time!
So why bother with all of this? Because you can see results. Because with the right strategy in place, Twitter can be an excellent way to encourage brand loyalty and even leads or sales. And the more you use it, the more rewarding it gets.
Here at Kubix Media, we’ve been growing our following for the past few months, and it’s great to see that it’s starting to pay off. If you also own a business and feel you could do with any further help on your social media profiles, then don’t hesitate to get in touch with us.
And now it’s your turn. Go get your social on!